Shari Aaron
Passionate Believer, Facilitator, Connector and Innovator - helping Grass Commons connect to a wide community of businesses, citizen consumers, media
I come to GC Board as someone with a deep history in consumer marketing, communications and advertising who is helping to shape the path to a more sustainable economy. I am dedicated to the sustainability mindset - how we transform to support a sustainable economy, how we can better evaluate our purchases, tools and metrics that companies need to make better decisions, how we can best champion sustainabiliy at our offices and how we can live more fully as engaged citizens.
I worked with Ethan and Lew to develop one of the first shopping tools to evaluate the social and environmental values of products and companies. Through this work, I connected on a deep level to the answers, tools and opportunities that Grass Commons can bring to our society.
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I am excited by the progress that has been made developing the tools of wagn and hooze. Thrilled about our new board members and the growing interest in the organization.
I am excited that Grass Commons folks are leading the conversations and decsions about how commerce and shopping decisions are made. I am delighted by the friendships and opportunities to connect with those who care as deeply about our collective future as I do!
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I see these troubled economic times as such an important time to bring Grass Commons to the forefront. The answers to our current issues lie in being able to accelerate the transition to a greener, more socially responsible mindset - not just in cost cutting, layoffs, retreating. I know GC can help with transparency, accountability, education and importantly, inspiration!
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